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Appointment Mechanics

When I talked about energy mechanics, I briefly mentioned that energy refilling with time was an example of an appointment mechanic. What is an appointment mechanic? It’s something that just tells a player “Hey, come back and play again later!”

The purpose of appointment mechanics is to make make playing the game into a habit, a routine part of your day. Remember that a free to play game lives or dies based on its ability to retain paying players, and a player is really only likely to become a paying player if they stick with the game for longer periods of time. It’s impossible to emphasize this enough. Retention, retention, retention. This isn’t limited to free to play games, either. If you’ve ever played an MMORPG, you’ve probably seen daily quests. Games with a focus on multiplayer or social elements may also have these, such as Animal Crossing’s fruit, Pokemon’s berry plants, and Nintendogs’ contests.

Come to think of it, all of those examples are from portable Nintendo games. I’ll have to examine this more closely in a future article.

Anyway, let’s look at some examples of appointment mechanics in games. I’m going to use Marvel: Avengers Alliance as an example here because it’s managed to retain me as a player for over two years, and I just hit the level cap this morning.

 

Energy

maa_energy

The game, like most free to play games, has an energy system. It costs 10 energy to initiate the core game loop (fight a battle), and it caps at 60 energy. Energy replenishes at a rate of one point per six minutes. This all boils down to a player being able to fight one battle per hour. A player gets up in the morning, burns through a few fights, goes to work, burns through some fights over lunch, returns to work, goes home, then players some more. That’s habituation right there.

 

Specialized Energy Systems

challengesimulator

In addition to the regular gameplay, ranked PvP battles and puzzle-like simulator challenges also require the expenditure of energy. However, this is a specialized form of energy that does not take away from the regular energy pool, so a player that engages in PvP or simulator challenges  loses nothing by engaging in the normal mission structure. I should note that “practice” PvP matches do not cost energy, but also provide no experience.

 

Remote Ops

remoteop

Players can use the flight deck to send their collected heroes off on remote ops missions. The heroes are unusable for a while, but when they come back, they’ll get a little experience and currency for your trouble. The experience your heroes gain might seem to break the “No experience without an energy cost” rule, but hero experience and player experience are different things. The real point here is that they bring back silver, M:AA’s soft currency. It’s like an invest/express game where you plant a crop, wait for some time, then collect your money. The real benefit here is that players get to choose their own timer and set their own appointment and expectation of when they’ll play the game again.

 

Training Time

maa_training

When heroes get enough experience to reach their next level, they need to train before they can gain more experience. While training, a hero can’t be used, but once you’re done, you can unlock new skills or equipment slots. This gets people looking forward to coming back. The higher a hero is in level, the longer it takes to train them. A hero that’s been used a lot is going to be missed more, and the player is going to be even more invested in seeing that hero come back from training.

 

Helping Friends

maa_social

Once per day per Facebook friend, you can go visit their cities and collect rewards. This is especially valuable when special events are running that require a special resource called Unstable ISO-8 to participate.

Gift Limits

maa_giftlimit

There’s a limit on how many gifts you can claim from friends each day. This is separate from the friend-visiting mechanic. I’ll go into this in more detail when it comes to social mechanics, but the general point here is that if you see a lot of a resource that you want (especially Unstable ISO-8!), you want to claim the gifts as often as you can.

Random Daily Login Reward

Screenshot-Claim_Daily_Reward

It’s our old friend, the Random Daily Login Reward!

 

Daily PvP Quest

pvp_daily

While a PvP tournament is running, players can earn a random daily prize if they manage to win five battles. The player isn’t just being asked to come back to the game. The player’s being asked to participate and really get involved.

 

Daily Consecutive Login Rewards

Not only do you get a random reward for logging in, you also get a daily reward that improves in quality based on how many consecutive days you’ve logged in. This is an extremely powerful appointment mechanic that really deserves its own article.

Whew! I covered a lot. I hope this was educational. Still, that’s ten different types of things a player is waiting for, and that’s just in this one game. On top of that, only four of those things are tied to daily resets. Everything else is on a visible timer that ticks down while players watch and wait (Or break out their wallets to fast-forward). Like with energy mechanics, these can be monetized, but their real purpose is to make a game into a habit.

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Posted by on August 26, 2014 in Columns, Game Thoughts

 

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Retention Tool #2: Random Daily Login Rewards

So you got someone to play your game. Congratulations! If you’re running a free to play game, though, your job’s just begun. You need to keep them coming back as often as possible. You want this new player to become a regular player. How do you get them to come back every day?

candy crush wheel

Free stuff! Everyone loves free stuff! In Candy Crush Saga, there’s a wheel in the lower-left corner. It spins and does whatever it can to catch your attention. If you give in to your curiosity and click on it, you get a much bigger wheel that you can click on. It spins and spins until the little clicker thing stops on a space, and you get that prize.

Screenshot-Claim_Daily_Reward

Marvel: Avengers Alliance has a random daily reward as well. A space is highlighted and it rotates quickly through all the different prizes until it slots down and stops on one of them. This isn’t limited to social or mobile games, either. Look at Warframe.

Rewards

It just cycles right through the rewards until it hands one over. Let’s take a moment and think about these random daily login rewards. For discussion’s sake, let’s go through that phrase backwards:

Rewards: The player gets a goody. Players love that.

Login: The player has to log into the game to get their tasty prize. It isn’t something that just builds up in their game account until they come to claim it.

Daily: This is the really important part. The whole reason this exists is to get users to come back every day. This cool prize is just waiting for players to collect them, and players can’t just log in every few days and collect a backlog of prizes from last week. They need to be in the game every single day. If they don’t show up, they don’t get anything!

Random: This is the part that really fascinates me. You have a daily login reward already. Why have a random element? The job’s done, isn’t it? Technically, yes, but it’s the random element that really makes the random daily login reward (I’m just going to call  it RDLR, not because that’s a real industry term, but because I’m getting tired of typing it.) so effective.

If you look at that Candy Crush image, you’ll see a big box labeled “Jackpot”. One of the spaces in the Marvel: Avengers Alliance image has Loki’s staff, just like in the movie! These RDLRs aren’t just prizes: They’re a VARIETY of prizes. They can be energy, or some premium currency, or a time-limited goody, but there’s always one prize that the players really want. In many of these games, the RDLR that players end up getting is usually a minor expendable resource, but there’s always the chance of getting something incredibly valuable. If the user skips a day, they aren’t just giving up a free energy refill. They’re giving up the chance to get that big prize!

The games make a big show of the random element, as well. A big wheel spins. A light cycles through the options. There are ticks and beeps and other noises that slow down and build suspense. The player might almost get that big prize, only for a last-moment shift that settles on a different reward.

Those “near-misses” are carefully-engineered. Like modern slot machines, there aren’t any physics involved. They generate a random number, likely in the thousands or hundreds of thousands, and have that mapped to a prize. They play an animation to make it settle on the pre-determined prize, and the ticker slowing down near the jackpot is an intentional tool to raise suspense. It reminds the players that those big prizes exist, and that maybe tomorrow, they’ll be luckier.

The daily login reward might seem minor, but it’s a small moment of excitement, right when you start the game. It’s an experience! It’s four to five seconds of fun! It sets the mood for the entire rest of the play session, and it gets the user thinking about coming back tomorrow.

PS: Look at that “Try Again”  button on the Avengers Alliance screenshot. They figured out how to monetize the RDLR! Brilliant!

Addendum: After attending tonight’s SV IGDA meeting, it was brought to my attention that it need not be random at all. It only needs the appearance of randomness. For example, a player who hasn’t logged into the game in a while might log in, and to encourage them to stay with the game, they might be presented with the highly-desirable item.

 
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Posted by on August 13, 2014 in Game Thoughts, Retention

 

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